NewJeans beat BLACKPINK to take #1 on brand reputation rankings for August 2023

By kpoppo on August 13, 2023

Girl Group Brand Reputation Rankings for August 2023 Unveiled!

The Korea Corporate Reputation Research Institute has released the brand reputation rankings for girl groups in August 2023. The rankings were determined based on participation, media, communication, and community indices, analyzing a total of 46,858,362 pieces of brand big data from July 13, 2023, to August 13, 2023. Compared to the previous month, there was a decrease of 7.30% in the brand big data.

Top 30 Girl Group Brand Reputation Rankings

In August 2023, the top 30 girl group brand reputation rankings are as follows:

1. NewJeans
2. BLACKPINK
3. LE SSERAFIM
4. IVE
5. (G)I-DLE
6. Oh My Girl
7. TWICE
8. Red Velvet
9. NMIXX
10. Girls' Generation
11. aespa
12. Mamamoo
13. Apink
14. fromis_9
15. STAYC
16. ITZY
17. WJSN
18. Dreamcatcher
19. HIGHKEY
20. Kep1er
21. TRI.BE
22. Girl's Day
23. APRIL
24. woo!ah!
25. EXID
26. Signature
27. Queens A
28. LABOUM
29. CLC
30. THE WIND

NewJeans Takes the Top Spot

NewJeans secured the first place in the brand reputation rankings with a brand reputation index of 8,246,017. The group's participation index was 1,301,860, media index was 2,019,755, communication index was 1,888,376, and community index was 3,036,026. This marks a significant increase of 44.56% compared to July's brand reputation index of 5,704,051.

BLACKPINK Holds Second Place

In second place is BLACKPINK with a brand reputation index of 4,206,378. The group's participation index is 289,748, media index is 1,192,277, communication index is 755,100, and community index is 1,969,253. BLACKPINK experienced a slight increase of 1.35% from July's brand reputation index of 4,150,384.

LE SSERAFIM Ranks Third

LE SSERAFIM takes the third spot with a brand reputation index of 3,390,502. The group's participation index is 368,628, media index is 932,775, communication index is 539,226, and community index is 1,549,872. They have seen a significant increase of 21.30% from July's brand reputation index of 2,795,120.

IVE Secures Fourth Place

IVE secured the fourth place in the rankings with a brand reputation index of 3,220,636. The group's participation index is 388,620, media index is 1,030,653, communication index is 666,796, and community index is 1,134,568. This marks a 9.60% increase from July's brand reputation index of 2,938,434.

(G)I-DLE Claims Fifth Spot

(G)I-DLE claimed the fifth spot with a brand reputation index of 2,348,007. The group's participation index is 103,768, media index is 625,497, communication index is 755,208, and community index is 863,534. They experienced a decrease of 45.99% from July's brand reputation index of 4,347,392.

The Director of the Korea Corporate Reputation Research Institute, Koo Changhwan, analyzed the rankings and stated, "In August 2023, NewJeans topped the girl group brand reputation rankings. Compared to the previous month, there have been significant changes in the rankings."

Source: KBIZoom