BTS tops boy group brand reputation in May, followed by SEVENTEEN and EXO
By KBIZoom on May 13, 2023
The boy group brand reputation rankings for May 2023, which is based on big data analysis, have been revealed.
The Korea Corporate Reputation Research Institute measured 50,858,084 pieces of big data from April 13th, 2023, to May 13th, 2023, to calculate boy group brand reputation rankings. The data was analyzed using consumer participation, media coverage, interaction, and community awareness. Compared to 51,828,998 big data in April, the number decreased by 1.87%.
Based on the result of such analysis, the top 30 boy group brand reputation rankings for May 2023, in sequential order, are: BTS, SEVENTEEN, EXO, NCT, BTOB, SHINee, BIGBANG, MONSTA X, INFINITE, THE BOYZ, Stray Kids, VIXX, ASTRO, TOMORROW X TOGETHER, Super Junior, ENHYPEN, Wanna One, PENTAGON, TEEN TOP, WINNER, ATEEZ, HIGHLIGHT, 2PM, TVXQ, TEMPEST, TREASURE, GOT7, VICTON, ONEUS, SF9.
BTS ranked first with a participation index of 379,559, a media index of 2,835,573, a communication index of 3,343,849, and a community index of 3,390,510, resulting in a total brand reputation index of 9,949,491. This is a 5.32% increase from their brand reputation index of 9,446,687 in April.
SEVENTEEN ranked second with a brand reputation index of 5,045,808, showing a significant 73.14% increase from their score of 2,914,260 in April.
In 3rd place is EXO with a brand reputation index of 2,800,840, a 19.98% increase from their April score of 2,334,329.
NCT landed in fourth with a brand reputation index of 2,698,772, a 32.76% increase from their score of 2,032,829 in April.
5th place belongs to BTOB with a brand reputation index of 2,136,822, a 7.95% increase from their score of 1,979,497 in April.
The director of the Korean Corporate Reputation Research Institute, Goo Chang Hwan, stated, “For BTS, who ranked first in the big data analysis of the boy group brand reputation in May 2023, ‘published, breakthrough, issued’ were highly analyzed in the link analysis.”
He also added, “In the keyword analysis, ‘memoir, Jimin, stamp’ were highly analyzed. The positive-negative ratio analysis showed a positive rate of 87.50%. A detailed analysis of the BTS brand reputation shows a 13.66% decrease in brand consumption, a 9.98% decrease in brand issues, a 34.64% increase in brand communication, and a 0.50% increase in brand spread.”
Source: MK Sports
The post BTS tops boy group brand reputation in May, followed by SEVENTEEN and EXO appeared first on KBIZoom.
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