Shop for a Good Cause: Lady Gaga Teams with Cotton On to Raise Mental Health Awareness

By kpoppo on September 8, 2023

Lady Gaga Teams Up with Cotton On for Mental Health Awareness

Lady Gaga has partnered with Australian clothing brand Cotton On to raise awareness for mental health. The collaboration, launched on September 1, features a limited collection of denim jackets, tote bags, t-shirts, and hats. All proceeds from the collection will support Gaga's Born This Way Foundation, which provides grants to local, youth-focused mental health organizations.

The Collection

The collection includes a range of items priced from $5 to $35 for tote bags, hats, and shirts, and $50 to $150 for clothing bundles. One of the standout pieces is the Born This Way Foundation Denim Jacket, priced at $130. The vintage wash jacket features the phrase "We can build a kinder, braver world together" embroidered on the back and is available in sizes 2XS-2XL.

Gaga's Support

Gaga has been actively promoting the Cotton On campaign on her Instagram account. She shared photos of herself wearing a studded version of the denim jacket, along with a t-shirt and baseball cap from the collection. In her caption, she emphasized the message of kindness and bravery.

The Born This Way Foundation

The Born This Way Foundation, co-founded by Lady Gaga and her mother Cynthia Bissett Germanotta, is dedicated to building a kinder and braver world. Through high-impact programming and cross-sectoral partnerships, the foundation aims to support mental health initiatives and create positive change.

Other Ventures

In addition to the Cotton On collaboration, Lady Gaga's Haus Labs makeup line recently launched its Tri-Clone Skin Tech Hydrating De-Puffing Concealer. The concealer, available in 31 shades, has been highly anticipated by fans. Gaga herself revealed that she always wears the concealer and foundation from her makeup line.

Lady Gaga continues to use her platform to make a difference and promote important causes. Through her collaborations and ventures, she is raising awareness for mental health and inspiring others to be kinder and braver.

Source: Billboard