Image for MOMOLAND: Have They Fallen Victim to the 7-Year Curse?

By Ruben on

MOMOLAND: Did They Fall Victim to the 7-Year Curse?

MOMOLAND is a K-pop girl group that debuted in 2016 under MLD Entertainment. The group quickly gained attention with their catchy music and energetic performances, and their hit song "Bboom Bboom" became a viral sensation, earning them numerous awards and accolades. The group's popularity continued to grow with subsequent releases, including "BAAM" and "Thumbs Up."

However, in November 2021, it was announced that MOMOLAND would disband after five years together as a group. The news came as a shock to fans around the world, who had been eagerly anticipating the group's next comeback. Many fans speculated that the group may have fallen victim to the 7-year curse, a tradition in the K-pop industry where idol groups typically disband after seven years of activity.

While MOMOLAND did not reach the seven-year mark, their disbandment after five years is still a significant loss for the K-pop industry. The group had amassed a large following and achieved great success in a short amount of time. So why did they disband, and what factors may have contributed to their downfall?

The Rise of MOMOLAND

When MOMOLAND debuted in 2016, they faced stiff competition from other popular K-pop groups such as TWICE, Red Velvet, and Blackpink. However, their unique sound and infectious energy set them apart from the crowd, and their popularity quickly skyrocketed.

One of the group's biggest hits was the song "Bboom Bboom," which became a viral sensation in Korea and around the world. The song's catchy beat and simple dance moves made it a favorite among fans, and the group's playful and colorful music videos only added to their appeal.

MOMOLAND's success continued with subsequent releases, including the songs "BAAM" and "Thumbs Up." The group's unique style and talent earned them numerous awards, including Best New Female Artist at the 2018 Mnet Asian Music Awards and Song of the Year at the 2018 Asia Artist Awards.

The Fall of MOMOLAND

Despite their early success, MOMOLAND's popularity began to wane in the years following their debut. The group's subsequent releases failed to reach the same level of success as "Bboom Bboom," and their fanbase began to shrink.

Some fans attribute the group's decline to a lack of promotions and opportunities. Unlike other popular K-pop groups, MOMOLAND did not release music on a regular schedule, and their comebacks were often delayed or cancelled due to various issues.

In addition, MLD Entertainment, the agency that managed MOMOLAND, faced numerous controversies and scandals in recent years. The agency's management of the group was criticized by fans, who believed that the members were not given enough support and resources to succeed.

The 7-Year Curse and Other Factors

Despite the unfortunate disbandment of Momoland, their legacy in the K-pop industry will continue to inspire fans and aspiring artists around the world. They have left a mark on the industry with their unique sound, captivating performances, and infectious energy.

As K-pop continues to evolve and grow, it is important to remember the hard work and dedication that these idol groups put into their craft. The 7-year curse may be a tradition in the industry, but it is not a set-in-stone rule. Some groups have successfully continued their activities beyond the seven-year mark, while others have unfortunately disbanded.

In the end, the future of K-pop groups lies in the hands of their members and their agencies. It is up to them to decide whether to continue their activities or disband, based on various factors such as personal goals, contract negotiations, and the overall state of the industry.


In conclusion, Momoland's disbandment is a sad reminder of the challenges that K-pop groups face, particularly with the 7-year curse. While it is unfortunate that they could not continue their activities as a group, their impact on the industry will not be forgotten. We can only hope that their members will continue to pursue their individual careers with the same passion and success that they achieved as a group. As fans, we will always cherish the memories and music that they have left behind.


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