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NewJeans: The New Generation of Pop Music

NewJeans is a South Korean girl group formed by ADOR, a subsidiary of Hybe Corporation. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein. They pre-released their debut single "Attention" on July 22, 2022, and released their debut self-titled extended play on August 1, 2022.

The Name

The group's name, NewJeans, has a double meaning. It refers to the fashion item that never goes out of style and the group's intention to create a timeless image for themselves. It is also a wordplay on "new genes," signifying the group's emergence as a new generation of pop music.

Formation and Pre-debut Activities

Preparations for NewJeans' debut under Big Hit Entertainment began in 2019 under the direction of Min Hee-jin, the company's CBO and widely recognized for her art direction as visual director at SM Entertainment. Global auditions took place between September and October 2019, and casting for the group commenced from the beginning of 2020. Dubbed "Min Hee-jin's Girl Group," the group was scheduled to debut in 2021 as a collaborative project between Big Hit and Source Music but was postponed due to the COVID-19 pandemic. In late 2021, the project moved to Hybe's newly established independent label ADOR, after Min was appointed the label's CEO. A second round of global auditions was held between December 2021 and January 2022, and the group's line-up was finalized in March 2022.

Before debuting with NewJeans, several group members were already active in the entertainment industry. Danielle was a regular cast member of tvN's Rainbow Kindergarten, a variety show that aired in 2011. Hyein debuted as a member of the children's music group U.SSO Girl in November 2017 under the stage name U.Jeong, before departing from the group one year later. Hanni and Minji made cameo appearances in BTS's 2021 music video for "Permission to Dance."

Debut and Discography

ADOR teased the launch of their new girl group by posting three animated videos on their social media accounts on July 1, 2022. The group released the music video for their debut single "Attention" on July 22 as a surprise release, without any prior promotion or information on the group's lineup. The video, which amassed over 1.3 million views in less than 24 hours, was followed by an announcement of their debut self-titled extended play containing four tracks, including two additional singles. Pre-orders for the EP surpassed 444,000 copies in three days.

On August 1, NewJeans digitally released their debut self-titled EP alongside its third single, "Cookie." The EP was physically released on August 8 and became the best selling debut album by a girl group in South Korea. The group made their broadcast debut on Mnet's M Countdown on August 4, performing all three singles from their EP. They won Best New Artist at the 2022 Melon Music Awards.

NewJeans released "Ditto" on December 19, 2022, as the first single from their single album, OMG. The song became NewJeans' first entry on both the Billboard Hot 100, peaking at number 82, and the UK Singles Chart, charting at number 95.

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Minji Image for Minji
Hanni Image for Hanni
Danielle Image for Danielle
Haerin Image for Haerin
Hyein Image for Hyein


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Image for BTS Earns Their 3rd Triple Platinum RIAJ Certification In Japan For Streaming + NewJeans Goes Gold For 1st Time

BTS Earns Their 3rd Triple Platinum RIAJ Certification In Japan For Streaming + NewJeans Goes Gold For 1st Time

The Recording Industry Association of Japan (RIAJ) has announced its latest batch of official certifications! In 2020, the RIAJ implemented a new certification system for online streaming of songs, as an addition to its pre-existing certification systems for physical album shipments and digital download sales. According to the new system, songs are certified silver once […] The post BTS Earns Their 3rd Triple Platinum RIAJ Certification In Japan For Streaming + NewJeans Goes Gold For 1st Time appeared first on Soompi